People love jeeps. To be clear: When I say “Jeeps,” I am specifically referring to Jeep Wranglers and Wrangler-based products like the 2023 Jeep Gladiator. People love them so much that, even though the 2023 Jeep Wrangler and 2023 Jeep Gladiator are the worst vehicles in their categories, people still buy them. Even more impressive, people still buy the 2023 Jeep Gladiator Rubicon, the top model of the Jeep truck. Why? Well, here are three reasons people still buy the 2023 Jeep Gladiator Rubicon.
The 2023 Jeep Gladiator Rubicon Is An Off-Road Monster
Jeeps are, first and foremost, off-road vehicles. Although it’s hard to find anything positive to say about Gladiator 2023 in the Consumer Reports review, its off-road performance is never in question.
While the base Jeep Gladiator is a good off-roader, the Rubicon comes with factory upgrades to help make the Jeep more off-road. The Rock-Trac 4WD system comes with ultra-low gears, which work extremely well when paired with V6 diesel or gasoline engines. The Rubicon also comes with front and rear locking differentials. The front sway bar at the front can also be disconnected, giving the off-road tires more articulation. Lastly, the Rubicon comes with larger tires and a slightly taller suspension that gives it more ground clearance.
New Jeep Colors
The Rubicon Package also allows buyers to choose from new Jeep colors for 2023. Not all trims are available on all color options. Moving up to the Rubicon version gives buyers more options.
So what are the new Jeep colors for 2023? Limited-Edition Earl Clearcoat is now available for the 2023 Jeep Gladiator Rubicon. Other 2023 Jeep colors include:
- black clear coat
- Firecracker Red Varnish
- Granite Crystal Metallic Clear Coat
- High Speed Clear Coat
- Hydro Blue Pearl Coat
- Sarge Green Clearcoat
- Zynith Silver Clearcoat
- Chopped gray varnish
2023 Jeep Gladiator Rubicon Makes Buyers Feel Something
As a former Jeep owner, I know how this last part works. I take my Jeep off road all the time, at least a few times a month. However, even in periods when I was too busy and my Jeep was only for grocery shopping, I still felt like I could take whatever path I saw fit whenever I wanted or needed. I am convinced that this is what sells Wranglers and Gladiators.
Consumer Reports ranked the 2023 Jeep Wrangler and 2023 Jeep Gladiator as it ranks everything else. But these trucks shouldn’t be branded like everything else because customers don’t buy them like they buy everything else. People buy Jeeps for that feeling I described earlier; the feeling that you might go where you want, not because you Will Go.
The Gladiator offers the same impractical, uncomfortable, rugged, stiff, and ultimately inspiring Jeep-driving feel that Wranglers have provided all these years. That’s why people still buy the 2023 Jeep Gladiator Rubicon, even though Consumer Reports says it’s the worst truck ever.