
You’re not alone if you’ve considered buying a 2023 Ford F-150 pickup. F-series pickups have been the most popular vehicle in America for a long time. The F-150 is the most versatile of the bunch, and many people drive it for a variety of reasons. We expect that trend to continue for another year with the 2023 model, but why? Here are three reasons why the 2023 Ford F-150 will remain America’s favorite truck for another calendar year.
2023 Ford F-150 gas, hybrid or electric
The first reason the 2023 Ford F-150 will continue to be America’s favorite truck is that it’s available as a gas, hybrid, or electric pickup. Many features and performance metrics stay the same regardless of your choice. As a result, buyers can choose their desired configuration, complete with fuel economy and how much they are willing to pay.
Non-electric powertrains are plentiful, with seven different options available. They range from a 3.3-liter V6 to a Raptor R-specific supercharged 5.2-liter V8 that makes 700 horsepower and 640 pound-feet of torque. Additionally, the hybrid powertrain is a Ford PowerBoost unit that combines a turbocharged 3.5-liter V6 with an electric motor and battery pack to produce 430 hp and 570 lb-ft.
Then, there’s the hot new all-electric 2023 Ford F-150 Lightning. As Ford’s only all-electric full-size pickup, it’s constantly selling out. However, buyers who get their hands on one love it. It has five trims to choose from and a 452-horsepower engine that also makes 775 pound-feet of torque. Buyers get more horsepower by choosing the larger battery, up to 580. Plus, it extends the range so Ford truck owners can drive further with each charge.
Towing and hauling are second to none

What edmunds Simply put, the 2023 Ford F-150 has “amazing maximum towing capacity, even from (the) hybrid version.” The publication says that America’s favorite truck is capable of towing up to 14,000 pounds. Although the PowerBoost powertrain is smaller, it still manages an impressive 12,700 pounds. By comparison, the Ford truck’s main competitors ignore it. The Ram 1500 can tow 12,750 pounds and the Chevy Silverado just 13,400.
For payload, the F-150 can haul an impressive 3,325 pounds. The closest rival is the Silverado, which can only haul 2,250 pounds. It’s clear that no matter which F-150 model you choose, it’s the most ready to tow and haul. Beating the competition is nothing new, as Ford has been at the forefront in these areas for a long time.
Affordable and abundant standard features

The last reason the 2023 Ford F-150 will continue to be America’s favorite truck is the affordable and abundant standard features. Buying the base model XL gives owners more features than they might expect. For $43,325, you get trailer sway control, pre-wired trailer hookups, single-zone air conditioning, an eight-inch touchscreen, Apple CarPlay/Android Auto, lane departure warning, and forward collision mitigation. Opting for the next trim, XLT adds a power-locking liftgate, cruise control, fog lamps, front-seat lumbar adjustments, blind-spot monitor, automatic rear braking, and lane-keeping assist.
Plus, starting with the XLT model, there are many option packages available. The highlight is the Tremor off-road package. It adds four-wheel drive, 18-inch alloy wheels, 33-inch all-terrain tires, selectable terrain handling modes, an off-road-tuned suspension, and a locking rear differential. In addition to basic technology, the second cheapest Ford pickup can go off-roading.
2023 Ford F-150: America’s Favorite Truck
Bottom line, there are a few reasons the 2023 Ford F-150 will continue to be America’s favorite truck. The full-size pickup is highly configurable, with seven available powertrains. Among them are a fuel-efficient hybrid and the game-changing all-electric F-150 Lightning model. Next, Ford’s towing and hauling capabilities are unmatched by the competition, so buyers who want their truck to do “truck” things can’t go wrong with the F-150.
Finally, the XL and XLT models are affordable but offer many standard features. Together, these attributes continue to make the Ford F-150 the most desirable full-size pickup in America.