
You are not alone if you are interested in purchasing the popular 2023 Ford Maverick. It has quickly become one of the most popular pickup trucks on the market. Mainly, it’s due to its standard hybrid powertrain and surprisingly affordable price. The compact truck has a lot going for it in its cheaper versions, but getting the higher trim level might be worth it for many buyers. Here are three reasons why the 2023 Ford Maverick Lariat is worth the money.
1. The 2023 Ford Maverick Lariat has many standard features
The first reason the 2023 Ford Maverick Lariat is worth the money is its many standard features. Not only does it come with the equipment included with the lower trims, but it adds many more. According to edmundsstarts with proximity keyless entry, push button start, dual zone automatic climate control, simulated leather upholstery, power adjustable driver’s seat, power sliding rear window, rear seat map pockets, a driver information display upgraded, and two USB ports in the rear seat.
These are, of course, in addition to the many items included with the XL and XLT models. They’re highlighted by Apple CarPlay/Android Auto, frontal collision mitigation, alloy wheels, a power-locking tailgate, and cruise control. Combining all these features, it’s safe to say that the Lariat model is well equipped.
2. Many optional packages

Below, the Maverick Lariat has a few option packages to further increase its value. One is the Lariat Luxury package, which is available exclusively for the higher-end ones. The package includes power outlets, a spray bed liner, an upgraded infotainment system, a wireless smartphone charging pad, a B&O premium sound system, heated seats, a heated steering wheel, adaptive cruise control, and evasive steering assist.
Other optional packages include 4K Towing, FX4 Off-Road (AWD only) and Ford Co-Pilot360 packages. Highlights include improved powertrain cooling, all-terrain tires, skid plates, a blind-spot monitor, and lane-keeping assist.
3. The fully equipped 2023 Ford Maverick is still affordable
Although the 2023 Ford Maverick Lariat is more expensive than other models, it is affordable compared to its rivals. According to car and driver, the Lariat without options starts at $29,430. Despite being almost $5,000 more than the mid-level XLT model, the Lariat model is still more affordable than its competitors. Staying under $30,000 on top is quite a feat for the Maverick.
The taller models are much more expensive than other midsize trucks and even the closest-sized Hyundai Santa Cruz compact truck. Hyundai’s offer starts at $41,615 for the range-topping Limited model. Surprisingly, it’s not much better equipped than the Maverick Lariat.
Reasons why the Maverick Lariat is worth it
In conclusion, the 2023 Ford Maverick Lariat is worth the money for a number of reasons. First, it’s well-equipped in the top trim level and offers plenty of truck features drivers love. Below are some optional packs, one exclusive to the Lariat, to further bolster the team for those who want it. Finally, the price is surprisingly affordable for a high-end compact truck like the Lariat model. It’s more than $10,000 cheaper than the Maverick’s nearest top-of-the-line competition, which is over $40,000. That’s why we think the 2023 Ford Maverick Lariat is worth buying.