Several of the industry’s largest automakers are working on small-truck models to compete with the innovative Ford Maverick. The Maverick has opened up a whole new world of possibilities. There is a clear demand for small pickup trucks like the Maverick and Hyundai Santa Cruz. Is it time for Subaru to produce a pickup truck?
Subaru has what it takes to produce a great off-road truck
SUVs from Japanese automaker Subaru are value-oriented, safe, and tough. Every Subaru SUV in the automaker’s portfolio has a degree of off-road prowess. Subaru offers trim levels that enhance off-road capabilities by adding skid plates, suspension upgrades, off-road tires and more.
Subaru knows how to create a great off-road SUV. The popularity of the Crosstrek and Forester shows that the brand knows what consumers want from an off-road vehicle. That knowledge could perfectly translate to a small or medium truck nameplate.
TorqueNews He says the automaker could be missing out on a big opportunity if it doesn’t compete in the vehicle segment. If Subaru were to produce a pickup model in the near future, it would most likely have high ground clearance, optimal approach and departure angles, and a finish designed for the most die-hard off-road enthusiast.
Subaru would either produce a direct competitor to the Jeep Gladiator or something smaller that would occupy a lane of its own, similar to the Ford Maverick FX4 package.
Does subaru make a truck?
Subaru doesn’t currently produce a pickup truck, but the company has produced pickup trucks before. In 1978, the company sold a pickup called the Subaru BRAT (short for Bi-Drive Recreational All-Terrain Transporter). Most recently, the brand produced the Subaru Baja, a truck that debuted as a 2003 model year. It only lasted three model years before it was given the hatchet.
So, it’s been over a decade since Subaru has built trucks for the North American market. Gearheads and automotive fans are beginning to speculate that a Subaru pickup is in the works due to the growing popularity of small trucks.
What do we want from a Subaru truck?
If Subaru makes a pickup truck, there’s no question it would have off-road prowess. Ideally, a Subaru truck would have Wilderness-level toughness or at least a Wilderness version like the Forester and Outback. Even Subaru’s new small electric SUV is being marketed as road-ready, so the idea of a Subaru off-road pickup isn’t much of a stretch.
Affordability is also important for a Subaru truck. The 2023 Jeep Gladiator starts at $38,775. If Subaru produces a rival Gladiator, expect it to start between $32,000 and $35,000. If the Japanese automaker gets even smaller to challenge the Ford Maverick and Hyundai Santa Cruz, expect a starting price closer to $24,000-$28,000.
A Subaru truck should be affordable, capable, and most of all, safe. The possibilities are endless and there is a real opportunity for the brand to make a big impact in a niche market with the creation of a small SUV. Will Subaru answer the prayers of car enthusiasts, or is the small truck market too small for the company to risk?