GMC Cribs Rivian Electric Truck Image for New Sierra EV Instagram Post

Rivian R1T truck in grey

Oops. Someone in the GMC marketing department is having a bad day today. The company just got busted for editing a new GMC Sierra 1500 EV truck into an image used by Rivian for his truck. The two images look the same, except the trucks are different. The GMC Sierra 1500 EV pickup is brand new, and that’s probably not how GMC wants it to be remembered.

It would take a keen eye to spot the photo.

Much of the image is familiar, which GMC was asked to do the copying. He is now removed from GMC’s Instagram account. But, you can see the photos and a comparison in Car Scoops. The images we see from the manufacturers are their own, and these types of compounds are generally used for design purposes only and do not reach public accounts. However, in this case, the leaves swirling behind the trucks are identical to the background.

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