How high is very high?

A red 2023 Ford F-150 Lightning full-size electric pickup truck sis driving on the road.

How much are you willing to pay for a vehicle? This seems to be the question Ford is trying to answer with its continued price hikes for the F-150 Lightning. The starting price of lighting on the 2023 Ford F-150 recently went up another $4,000. This now puts this truck nearly 40% higher than its original stated base price.

What happened to the 2023 Ford F-150 Lighting being an affordable electric pickup?

The 2023 Ford F-150 Lightning | Ford

The first deliveries of this electric Ford pickup began just nine months ago and we have seen the price rise steadily during that time. We highlight the price increase that some Ford dealers were guilty of earlier in the year, but this time, the price increase affects all Ford F-150 Lightning models.

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