Is it time for Americans to stop buying trucks?

A red 2023 Ford F-150 Raptor full-size off-road pickup truck is driving off-road.

Once seen as simple work vehicles and not much else, trucks have become serious status symbols. Whether it’s the Ford F-150 or the Ram 1500, most manufacturers invest heavily to build the best truck. And that investment appears to be paying off. According to a study of truck owners, almost 80% of truck drivers will replace their truck with another. But do Americans really use their trucks?

Why do so many Americans buy pickup trucks?

Simply put, it seems the number one reason so many Americans buy trucks is for the driving experience. According to a study conducted by Strategic vision, the biggest use of trucks by drivers is for driving pleasure. Truck owners outperform other segments in this way by nearly twice the industry average.

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