Is the redesigned Nissan Frontier losing momentum?

When an automaker makes much-needed changes to the design and amenities of an already great vehicle, consumers respond in a big way. The Nissan Frontier is a great example. The once-popular midsize truck had begun to lose its luster, with outdated designs and technology from the age of dinosaurs. Nissan spent some quality time in the drawing room and spawned tons of welcome updates for 2022.

Consumers responded, and the sales figures for Nissan Frontiers sold during the first and second quarters of 2022 demonstrate its popularity. But something happened over the summer that nearly cut those sales numbers in half. Could the redesigned Nissan Frontier already be losing momentum? Or is there something else contributing to the significant drop in sales?

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