South Korean automaker Hyundai Motor Company knows how to produce value-oriented SUVs. Its Kia brand leads several segments when it comes to value. Kia has produced striking nameplates like the Kia Soul and Kia Telluride. Just a fully loaded Kia SUV starts under $25,000.
The 2023 Kia Soul EX has a starting price of less than $25,000
The Kia Soul has become a staple in the subcompact SUV segment. Kia’s small SUV has been well received over the years. It is the subject of several wildly successful marketing campaigns. The Soul even had its own pets. Kia doesn’t need the help of adorable dancing hamsters to help consumers understand the value that the subcompact SUV offers.
One of the many reasons the Soul is such a hit with consumers is how affordable it is. The base model 2023 Kia Soul LX starts at just $19,790. All trim levels of the Soul are affordable and accessible to most American drivers.
The fully equipped 2023 Kia Soul EX model starts at $24,090. It comes standard with heated side mirrors, a power moonroof, and heated front seats. Soul EX also includes a smart key with push button start, a wireless phone charger and a leather-wrapped steering wheel.
The subcompact SUV also comes standard with a 10.25-inch touchscreen infotainment system, a driver attention warning, and automatic emergency braking technology. The 2023 Kia Soul EX is one of the best values in its segment. If you’re looking for a subcompact SUV to use as a daily driver over a period of long-term ownership, then the Soul EX’s features are worth it. Kia also offers many options, such as a lifestyle hitch, sport pedals, and carpeted floor mats. If you include all the options, the Soul EX is only $26,995.
Which Kia Soul trim is better for the money?
The wonderful thing about the Kia Soul models is that they are all very affordable. The LX will be too basic for many drivers. The 2023 Kia Soul S comes with more standard features for $22,290. Car and Driver recommends the GT-Line for its sportier aesthetic.
Since the sporty GT-Line uses the same standard 2.0-liter four-cylinder engine, the EX is a better buy for the money in terms of features. When an SUV is so affordable, why not throw out everything but the kitchen sink?
Should you buy a 2023 Kia Soul?
There are three big brands vying for the best subcompact SUV position on the market right now. The Soul is certainly in the running, but the Hyundai Kona and Maza CX-30 are tough opponents to beat.
The Soul’s cousin, the Hyundai Kona, has cemented itself in the ratings as a fun and affordable subcompact SUV with great configurations. The CX-30 moved up the rankings due to its sleek exterior design and refined interior. The fully loaded CX-30 is practically a luxury SUV.
Therefore, when choosing a subcompact SUV, the best models in the segment specialize in different areas. The Kia Soul is arguably the most value-oriented of the top three subcompact SUVs. The Kona seems to provide the most pleasant driving experience. Mazda’s subcompact SUV is the most luxurious. With that in mind, the Kia Soul is an excellent choice for many drivers who want to get the most for their money.