Just 1 Fully Loaded 2023 Pickup Truck Starts Under $28,000

A blue Ford Maverick small pickup truck.

Pickup trucks are some of the most popular vehicles in America. Models like the Ford F-150, Chevy Silverado, Ram 1500, and Toyota Tacoma are very popular. Neither of those trucks has a fully loaded trim level that starts under $28,000. Only a 2023 end-finish pickup is this affordable, and it’s no surprise to small-truck fans.

The 2023 Ford Maverick Lariat is the most affordable fully equipped trim level pickup truck

The 2023 Ford Maverick | Ford

When it comes to affordability, competitors have nothing against the Ford Maverick. The Maverick is Blue Oval’s smallest and most affordable pickup truck. Its innovative design and price have made the demand incredibly high.

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