Massive profit margins aren’t stopping the 2023 Toyota Sequoia

A white 2023 Toyota Sequoia TRD Pro SUV parked on a 4WD trail, amongst a stand of pine trees.

It may not be the best time to buy the Toyota Sequoia right now, but that doesn’t stop enthusiastic drivers. Even though the 2023 Toyota Sequoia is plagued by massive markups, this new SUV is coming through.

Why does the 2023 Toyota Sequoia have significant margins?

2023 Toyota Sequoia TRD Pro | Toyota

Fans have been waiting for the 2023 Toyota Sequoia to come out for years. It just received its second redesign in 2022 years. The old look and style has been around since 2005, so fans are very excited about the new face and improved capabilities.

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