
Pickup trucks are gradually becoming more affordable as new models are released. The midsize truck segment is expanding. Many small trucks have affordable starting prices. Here are two new 2023 pickup trucks with starting prices under $26,000.
The 2023 Hyundai Santa Cruz Is an Affordable Small Truck
Hyundai knows how to add value. Several Hyundai nameplates have found success due to their affordability and excellent standard features. The Hyundai Santa Cruz is a small truck with unique dimensions.
The Santa Cruz measures 196 inches long, 75 inches wide, and 67 inches tall. It’s diminutive compared to midsize trucks like the Ford Ranger (211 inches long, 78 inches wide, 71 inches high). Hyundai’s truck is so small that most automotive publications classify it as a small truck rather than a midsize truck. This is important because the small truck is one of two models that occupy the small truck segment.
The 2023 Hyundai Santa Cruz starts at $25,450. It comes in five different trim levels. The Santa Cruz uses a 2.5-liter four-cylinder engine to make 191 horsepower and 181 pound-feet of torque. It gets 22 mpg in the city and 26 mpg on the highway.
The midsize truck includes a driver attention warning, lane keeping assist and a tire pressure monitoring system with individual tire gauges. The Santa Cruz also comes with wireless Android Auto and Apple CarPlay, a rearview monitor with dynamic parking guidelines, and a safe exit warning.
The 2023 Ford Maverick Is Incredibly Affordable

The 2023 Ford Maverick starts at $22,195. It uses a 2.5-liter four-cylinder engine and an electric motor to make 191 horsepower and 155 pound-feet of torque. The Maverick gets 42 mpg in the city and 33 mpg on the highway.
The Maverick comes standard with remote keyless entry, cruise control, and 12-volt power outlets. Also includes an anti-theft engine immobilizer, tire pressure monitoring system, and pre-wired 12-volt power cords in the box.
The 2023 Ford Maverick measures 200 inches long, 73 inches wide and 69 inches tall. It is the smallest truck in the Blue Oval portfolio. Ford’s small pickup is the most affordable pickup truck on the market. It is also by far the most fuel-efficient truck on the market.
Ford’s little truck is only in its second model year, but it’s already gained quite a following. The Maverick has become popular in big cities like Los Angeles and San Francisco. Order books for the 2023 Maverick are now closed due to high demand.
If you want a new Ford Maverick and haven’t placed an order yet, you’ll likely have to wait until the 2024 model year. car and driver gave the 2023 Ford Maverick a perfect overall score.
America is ready for small trucks

There is a clear demand for small trucks in the United States. The Ford Maverick is one of the most desirable nameplates the Blue Oval has produced in recent years. Its affordable price and standard hybrid powertrain will continue to appeal to drivers as the nameplate ages. Other automakers are likely to create smaller pickup trucks to compete with the Hyundai Santa Cruz and Ford Maverick in the future.