Rivian is an electric vehicle automaker that could challenge Tesla in the future. The brand has shown what its trucks, SUVs and electric powertrain systems are capable of with the R1T and R1S. Rivian has a bright and exciting future if it can continue to grow its sales and production numbers at a healthy rate. The company’s smallest and most affordable electric vehicle platform has just been pushed further.
Don’t expect an affordable Rivian anytime soon
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If you were hoping for an affordable Rivian option anytime soon, you’re out of luck. Rivian caused a stir in the marketplace with the introduction of the first all-electric American pickup truck: the Rivian R1T.
The Rivian R1T Launch Edition is a modern automotive marvel that produces a whopping 835 horsepower and 908 pound-feet of torque. It’s a high-performance truck with virtually unmatched off-road capabilities. There’s no question that Rivian produces impressive vehicles, but those vehicles are beyond the reach of the average American driver. The R1T Launch Edition starts at $85,000.
Rivian recently dropped their Explore base for the Rivian R1T and R1S. Both models now start with the Adventure trim ($73,000 for the R1T, $78,000 for the R1S). The automaker announced an R2 platform that will be smaller and more affordable than R1 vehicles. According to InsideEVsRivian has officially pushed back the release date of the R2 platform to 2026, so it will be quite some time before the more affordable Rivians roll off the assembly lot.
The electric vehicle manufacturer would benefit greatly from the introduction of more affordable options. A smaller SUV option could become the brand’s most popular model yet. It looks like the world will have to wait years before finally receiving a more mainstream Rivian option.
Electric vehicles are gradually becoming more affordable
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Price is a big reason some consumers avoid buying electric vehicles. Electric vehicles are typically much more expensive than gasoline vehicles due to their complex powertrain systems. Automakers are starting to churn out historically affordable electric vehicles.
GM’s Chevy Bolt EV is currently the most affordable electric vehicle on the market. The 2023 Chevy Bolt EV starts at just $25,600. The Bolt EUV electric subcompact SUV starts at just $27,200. Competitors will soon emerge to challenge the Bolt EV electric hatchback and Bolt EUV electric subcompact SUV within the same price range.
Tesla is also working on producing an affordable hatchback. Autoweek.com states that the Tesla hatchback is expected to start at around $25K. This would be a welcome addition to the EV maker’s portfolio after big price fluctuations. The most affordable current Tesla is the base Model 3 at $46,990.
An affordable Rivian option could be a game changer
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When Rivian’s R2 platform finally arrives in 2026 (or later), it could be a game changer for the company. A more affordable Rivian model is exactly what the brand needs to compete at a higher level. The question is, how affordable will the R2 platform be?
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