The Big Missing Option on the All-New 2023 Chevy Colorado

A red 2023 Chevy Colorado Trail Boss shows off its capability as a mid-size truck.

As both Ford and Chevrolet are showing off with their midsize Ranger and Colorado, as well as Ford’s Maverick compact pickup trucks, there’s a huge market for the smaller trucks. And in many ways, today’s midsize trucks are the same size as the full-size trucks of yesteryear. Both companies are introducing new midsize trucks for 2023, and both are missing out on what appears to be a huge market within this segment.

What’s the only thing missing from the 2023 Colorado?

Chevy Colorado Trail Head | Hunt

We are talking about hybrid and electric trucks. We’ll forgive them for being late to the EV truck market. But hybrids are taking off, and Ford doesn’t need to look any further than its Maverick. Standard equipment is a hybrid powertrain, which accounts for 50 percent of its sales.

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