
Are you a budget-minded car buyer drawn to the Ford brand? If so, you should check out the 2023 Ford Maverick compact pickup. The Maverick is the cheapest new Ford car, and a very popular vehicle, too.
2023 Ford Maverick Pickup Is Cheapest New Ford Car
When one thinks of affordable vehicles, models like subcompact sedans come to mind. Conversely, pickup trucks tend to be more expensive. This is especially the case in recent years, as trucks have become more luxurious.
However, for affordability, Ford’s best model is a pickup truck. The automaker no longer sells sedans in the United States. Also, previously the cheapest new Ford was the EcoSport subcompact crossover SUV. However, the EcoSport was discontinued. By 2023, the most affordable new Ford car in the US is the Maverick. It has a starting price of $22,195. Plus, the Maverick is not only the most affordable new Ford, it’s also the cheapest new pickup available for the US market.
The 10 Most Affordable New Ford 2023 Models

after 2023 Ford Maverick Pickup The next cheapest new Ford car is the 2023 Ford Ranger midsize pickup. It starts at $26,400 MSRP. After the Ranger, the third and fourth most affordable Ford models are the Escape compact crossover SUV ($27,500 MSRP) and the Mustang sports car ($27,770 MSRP).
Here are the 10 cheapest new 2023 Ford cars, along with their MSRP:
- 2023 Ford Maverick: $22,195 MSRP
- 2023 Ford Ranger: $26,400 MSRP
- 2023 Ford Escape: $27,500 MSRP
- 2023 Ford Mustang: $27,770 MSRP
- 2023 Ford Bronco Sport: $29,215 MSRP
- 2023 Ford Bronco: $32,295 MSRP
- 2023 Ford Transit Connect: $32,790 MSRP
- 2023 Ford F-150: $34,445 MSRP
- 2023 Ford Explorer: $36,760 MSRP
- 2023 Ford Edge: $37,945 MSRP
The Maverick is the most affordable new Ford, but the automaker offers four other models that cost less than $30,000. Along with the aforementioned Ranger, Escape and Mustang, this includes the Bronco Sport compact crossover SUV.
High fuel economy makes the Maverick even more affordable
Another aspect of the 2023 Ford Maverick adds to its affordability: high fuel economy, especially for the standard hybrid powertrain. One of the most significant costs of vehicle ownership is gasoline. However, the efficient Maverick makes filling the gas tank a more economical task. The Maverick Hybrid gets an estimated fuel economy of up to 42 mpg city/33 highway, while the all-gas version has fuel economy of up to 23 mpg city/30 highway.
Plus, the Maverick’s affordable price doesn’t mean that truck is low-quality or lacking in features. By contrast, the Maverick has a refined interior. Plus, it offers excellent value with its many standard features. Even if you opt for the entry-level XL trim, you’ll get standard remote keyless entry, LED headlights, Apple CarPlay and Android Auto smartphone integration, and a backup camera. Additionally, all Maverick trims come standard with the innovative FLEXBED, offering great configurability and DIY solutions.
As the most affordable Ford model, the 2023 Maverick is a wonderful option for Ford customers on a tight budget. On top of that, the Maverick is a great off-road truck. Given its low price, high fuel economy, and other positive attributes, it’s no surprise that it’s such a popular vehicle.