Why does the Chevy Traverse outsell its GMC equivalent?

If you didn’t already know, almost every Chevrolet model has a GMC equivalent. What this means is that they generally share a platform, engines, features, and even design cues. While not all is created equal, they are the closest thing vehicles from two different automakers can get. Some of them are the 2022 Chevy Traverse and the 2022 GMC Acadia. Although the two have a lot in common, one sells much more than the other. Why does the Chevy Traverse outsell its GMC equivalent, the GMC Acadia?

Chevy Traverse vs. GMC Acadia Sales

2023 Chevy Traverse | Chevrolet

According to GoodCarBadCar, the Chevy Traverse is selling much more than its GMC equivalent. More specifically, during the third quarter of 2022, Chevy dealers sold 25,389 Traverse models. Comparatively, the same vehicle but from GMC, the Acadia, sold just 14,406 units. Why is there such a big difference in these sales numbers? In general, a major reason why GMC models tend to perform poorly compared to Chevy is the popularity of the brand. Chevrolet is much more popular than GMC.

Leave a Reply

Your email address will not be published. Required fields are marked *