A 2023 GMC Sierra 1500 model is more popular than the rest of the lineup. Like many GMC models, the luxurious Denali trim is the most desirable for buyers. It offers so many great features, but the price is as high as the number of amenities. Why is the 2023 GMC Sierra Denali so popular despite its high asking price? With so many options in the full-size pickup segment, it’s surprising that the sleek version is the one most customers want to buy.
Most popular 2023 GMC Sierra 1500
According to edmunds, the 2023 GMC Sierra 1500 Denali is the most popular version. Starting at $65,595, the luxurious model is more expensive than four other models in the Sierra 1500 lineup. Starting with the base Pro model, the Denali costs about $22,000 more. Even moving up the list to the SLT trim, one below the Denali, there’s a $10,000 difference between it and the most popular model. What makes such an expensive trim level so popular with buyers?
The Sierra Denali is so popular for its engines
With such a high starting price, it would be a safe assumption that customers are avoiding the 2023 GMC Sierra 1500 Denali. However, the opposite is true. The number one reason we think buyers love the Denali is its many engine options. The Sierra 1500 lineup has a 2.7-liter turbocharged four-cylinder, a 3.0-liter turbocharged inline-six, a 5.3-liter V8, and a 6.2-liter V8. Standard and optional engines vary by trim level, but the Denali has access to all but the four-cylinder. Choosing between three powerful engines is a great start for many big truck buyers.
2023 GMC Denali Full-Size Pickup: More Safety
The next reason the 2023 GMC Sierra 1500 Denali is so popular is that it gains safety features. Given that it includes features from lower models and the safety features of the AT4X, it’s very well equipped. For example, cruise control, a safety alert seat, automatic rear braking, pre-wired for trailer camera vision systems, a surround view camera system, and a trailer blind spot monitor.
Then, from the AT4X, you get a bed view camera, adaptive cruise control, front and rear parking sensors, and a virtual rearview mirror camera. Exclusively for the Denali trim, the automaker added adaptive suspension for a more comfortable ride and handling, plus an integrated brake controller.
Denali is synonymous with luxury
Like most GMC models with Denali in their title, the name screams luxury. Those luxury skills shine through in the 2023 GMC Sierra 1500 Denali with plenty of extra features. A Bose audio system, 20-inch wheels, running boards, heated second-row seats, ventilated front seats, and wireless charging capability enhance the full-size pickup. Also, having a power sliding rear window and a power tilt/telescoping steering wheel isn’t bad either.
Taking it many steps beyond the Denali Ultimate model is expensive, but the features are even more plentiful. For $82,295, owners get 22-inch wheels, a carbon-fiber composite bed, power-deployable side steps, a moonroof, tailgate-mounted speakers, adaptive cruise control, Bose premium audio with 12 speakers, a mirrored camera virtual and Super Cruise Semi-autonomous driving system.
Why is the Sierra 1500 Denali so popular?
In conclusion, the 2023 GMC Sierra 1500 Denali is so popular for several reasons. First of all, it is one of the only models that can optionally choose any of the more powerful engines. Then, it has more safety features than any other model, including those found on lower models. Ultimately, it’s the most luxurious model, and buyers can take it even better with the Denali Ultimate. Though expensive, GMC full-size truck buyers are clearly interested in fancy features, and the Denali model has them.