Why is there a markup on the Kia Telluride?

A blue 2023 Kia Telluride midsize SUV is parked.

The Kia Telluride has quickly become a consumer favorite in just a few short years. The Telluride’s rise to the top of its vehicle segment is well documented. It’s now the midsize SUV to beat, and that’s not always good news for the price. There are new and used Telluride brands all over the country. Here’s why Telluride sells for more than its MSRP.

The Kia Telluride is red hot, and so is the market

The 2023 Kia Telluride | kia

The Kia Telluride is one of the most desirable SUVs on the market. It’s great for families and attractive enough for most drivers. Therefore, demand for South Korean automaker Kia’s midsize SUV is high, and supply may not be able to keep up at this rate.

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